First House
Project Overview
First House curates live experiences that bring artists and audiences together in intimate settings. I partnered with them to build a strong brand identity and website that captures the quality and spirit of these live experiences, while also streamlining operations.
Key Challenges
• Establish Clear Brand Identity
• Develop Streamlined Online Operational Processes
My Role
• Project Coordinator
• Brand Strategist
• Lead Designer
• Copywriter
Tools
• Adobe Illustrator (Logo Design)
• Pinterest / Are.na (Moodboarding)
• Webflow (Site Build)
• SimplyTickets (Ticketing Integration)
Approach
1. Discovery & Moodboarding
I started by gathering references—using Are.na and Pinterest—to understand the emotional and visual tone that resonated with the founder. We leaned into imagery of candid artist moments, audience reactions, and cozy, welcoming environments. The emphasis: intimacy, quality, warmth.
2. Logo Redesign
Although the original logo had a creative flair, I proposed a new mark built around a simple visual concept: the number 1 and the form of a house, merged. After sketching and iterating on paper I completed the final idea in Adobe Illustrator, we arrived at a clean, architectural symbol with three minimal forms—evoking simplicity, structure, and clarity.
3. Visual Language & Color
We selected a muted, earthy palette inspired by relaxing, intimate, home-like interiors: deep cream, soft clay, and neutral tones. The visual tone was grounded, intentional, and personal—supporting the brand's name and mission.
4. Website Design
Built in Webflow, the website was designed around high-quality photography and video. The layout emphasized clarity of information while giving breathing room to visuals. Navigation is simple, and the design keeps the focus on the experience—artists, locations, and community.
5. Copywriting & Messaging
I wrote all content for the site, aiming for a tone that was personal yet professional—inviting without being overly branded. The mission is expressed simply, with space in the future for a more visual or artistic rendering.
6. Technology & Automation
We chose SimplyTickets for its flexibility and ease of use. I handled the embed integration and custom-styled the interface to match the rest of the site for a seamless experience.
Impact
Business Impact
I started by gathering references—using Are.na and Pinterest—to understand the emotional and visual tone that resonated with the founder. We leaned into imagery of candid artist moments, audience reactions, and cozy, welcoming environments. The emphasis: intimacy, quality, warmth.
User Impact
Although the original logo had a creative flair, I proposed a new mark built around a simple visual concept: the number 1 and the form of a house, merged. After sketching and iterating on paper I completed the final idea in Adobe Illustrator, we arrived at a clean, architectural symbol with three minimal forms—evoking simplicity, structure, and clarity.
Technical Impact
We selected a muted, earthy palette inspired by relaxing, intimate, home-like interiors: deep cream, soft clay, and neutral tones. The visual tone was grounded, intentional, and personal—supporting the brand's name and mission.
Learnings
Key Insights
I started by gathering references—using Are.na and Pinterest—to understand the emotional and visual tone that resonated with the founder. We leaned into imagery of candid artist moments, audience reactions, and cozy, welcoming environments. The emphasis: intimacy, quality, warmth.
Big Challenges
Built in Webflow, the website was designed around high-quality photography and video. The layout emphasized clarity of information while giving breathing room to visuals. Navigation is simple, and the design keeps the focus on the experience—artists, locations, and community.
Process Improvements
Although the original logo had a creative flair, I proposed a new mark built around a simple visual concept: the number 1 and the form of a house, merged. After sketching and iterating on paper I completed the final idea in Adobe Illustrator, we arrived at a clean, architectural symbol with three minimal forms—evoking simplicity, structure, and clarity.
Personal Development
We selected a muted, earthy palette inspired by relaxing, intimate, home-like interiors: deep cream, soft clay, and neutral tones. The visual tone was grounded, intentional, and personal—supporting the brand's name and mission.